Many couples say they have a great story; they were high school sweethearts, met online, born on the same day, reconnected after 25 years. Does the most important day of your life reflect your unique story, or will it look a lot like all the other weddings trending this year? Consider branding. It may seem strange, but think about what advertisers do. They identify what’s different about their product compared to all the others on the market. In the same way, your wedding is